These are the ranks of the guild.
1. Recruit - This is the rank for the first week. No withdraw from guildbank. You can't get promoted above this rank before after a week of "trial". Unless you already have a character in the guild with a higher rank, then you will get promoted to Foot Soldier, but you have to tell a officer so they can promote you. Officer alts, General or Guild Master
2. Foot Soldier - This will be the rank for the most member, that just want to enjoy the game, without doing a lot of work.
3. Sergent - To get to this rank. you have to be helping the guild with run/raid. Making donations to the guild bank, items or gold. Recruiting new members. Helping out other guildies and in general being a good member. You get points when ever you do some thing for the guild and when you have enough, you will get promoted.
4. Lieutenant - Also a rank you can get to when you have the right amount of point. You get more withdraws from the guild. Being afk for more then 3 months on this rank, will get you demoted back to Sergent.
5. Captain - This is the highest rank you can get, if you are not an officer. Work with the some point system as Sergent and Lieutenant. Being afk for more then a month, will get you demoted back to Lieutenant.
6. Squad Member - Permanent member of raid or PvP group. Some rules of withdraws and afk as Lieutenant.
7. Squad Commander - Leaders of raid or PvP group. Some rules of withdraws and afk as Captain.
8. Officers Alts - All General and Guild Master alts.
9. General - Officers of the guild. Keeping order in the guild, with the ability to kick people, if they earned it.
10. Guild Master - Well, pretty easy to guess.
Note: You can move points you make on alts to your main character, but have to tell me. If you do this, then your alts will be promoted/demoted to the rank just below you main. So if your main is a Lieutenant then your alts will be a Sergent and will follow your mains promotions/demotions.